This week has truly been great! I’m so happy with the support I am getting from the Social Entrepreneur community, its truly overwhelming. The fact that I get to do what I love to do, which is talk about the impact of social entrepreneurship, is truly awesome.
I kept getting the same question this week from my friends and followers of “how are you promoting your site?” or “what tactics are you using to get traffic?”
So, I decided to share with everybody the
5 Awesome Tactic’s Im Using To Promote My Site!
QuarterWaters.com is a veryyyy young site, I just started it in November. I tell everybody that I am new to this, Im not claiming to be an expert when it comes to SEO, analytics or even marketing. Im not hiding the fact that Im a newbie and honestly I think thats what makes it amazing, because I know a lot of my viewers aren’t experts either. But if they can see me do it and build a community, I know they will feel empowered to do the same.
I have really relied on a word-of-mouth promotion for my site. I tell as many people that I can about it wherever Im at. You can apply these same 5 tactics in promoting your social enterprise as well!
- Content – Nick Aster, founder of TriplePundit.com,said in our interview, that 85% percent of your energy should focus on content if you want to have a successful site. Yeah, yeah, yeah we know SEO is sexy and so is keywords and analytics, but if you are not providing great content guess what? Nobody is going to care. I try my hardest to deliver great content, from the blogs I write to the interviews I conduct. Once again I am new to this, but I really try to ask the social entrepreneurs that come on my program questions that can really help aspiring social entrepreneurs. I try not to waste time with the ‘fluff’. I take this very seriously because I value everybody that watches/or listens to the interviews. I know they come for one reason and one reason only, to learn how to become a successful social entrepreneur. Focus on delivering great content for your site. If its a product, its the same thing, start a blog and start talking about whatever it is you are selling and related topics in your field.
- Facebook - The first thing that I did after I launched the site was to create a Facebook Fan Page . Facebook has over 700 million users, it is a great place to get traffic that will go to your site. I have not always been aggressive with my FB page, I wasn’t to sure what to do with it at first honestly. After I made it, the first thing I did was invite all of my friends on my personal Facebook page to my fan page. Thats cool to do, but I wouldn’t really recommend it to everybody. Why? Because there is a difference between quality and quantity. Yeah a lot of my friends liked my page because I asked them to, but a lot of my friends are not social entrepreneurs and honestly they could care less about it. You want like-minded individuals to like your page. Once I decided to focus more on the quality of my fans, instead of the quantity, things started to change. As of right now, I have 328 fans, only 91 of them are my personal friends. Thats a big success for me because two weeks ago I only had 82 Fans! How did I start to get fans? I used Facebook Ads for the first time. Im still new to it and I will put up a post about it in more details later, but trust me it works. I committed $50 dollars to ads and so far over 200 like-minded individuals became fans.
- Twitter- This social media platform is extremely powerful! Before I launched my site, I was tweeting about social entrepreneurship and getting to know the big players in my field. This led to SocialEarth reaching out to me and asking me if I would like to be a contributor to their site. I will talk more about that in the next point. The point that I am trying to make is that twitter is a powerful tool to use to connect with other people in your field. When you are starting out, follow the most influential people in your field. Tweet great content, re-tweet the influential people in your field, and if you dont have any content yet then tweet articles from other sites. Hash tags (#) are important! When I first started, I realized all of the leaders in the social entrepreneur field were using #socent. I made sure to use it as well, and followed everybody that used it. Now, I am getting more followers daily and more people are re-tweeting my content.
- Guest Blogging - As I mentioned before, SocialEarth asked me to be a contributor on their site. I am so grateful for the opportunity. This has helped me to build my credibility and it also exposes me to their huge audience. I got lucky that they came to me, it doesn’t always happen like that. Reach out to sites in your field, and try to become a guest blogger on their site. Create great content, information others can use, and post it. That site will spread it to their audience and people will begin to get familiar with you. My first article for SocialEarth had over 50 re-tweets and 50 Facebook likes, that may not seem like a lot but to me it was. It gave me the confidence that I needed to keep going, it showed me that my field will accept me.
- Helping other people win – This is probably the biggest part of my growth. The fact that I created a platform for successful social entrepreneurs to come and speak about what they are doing is truly the force behind everything. I help these social entrepreneurs spread the good news about what they are doing, and in return they help me help them. After I post every interview, I will email the guest with a link to our interview and ask them to tweet about it and post it on their Facebook page. Free promotion for QuarterWaters because when they promote their interview, it is sending traffic to my site. Because I am helping them, they are indirectly helping me. The beauty of it is that our missions are the same, to spread the word about social entrepreneurship. Try to interview some of the key people in your field. That is always a great way to start.
Call to action:
- What tactics are you using to spread the word about your site?