No Experience? No Problem!
Social Entrepreneur, Jeremy Litchfield, founder of Atayne, had no experience about the clothing industry when he first got started with his athletic apparel line. Find out how Jeremy got started and how he has his company running towards success!
Watch the FULL program
Prefer Audio? Great! Press Play
Jeremy Litchfield is the Founder/Chief Pacesetter of Atayne, a company launched in May 2007 to inspire positive environmental and social change through the power of active lifestyles. Atayne leverages groundbreaking technologies and uses “trash” (e.g. plastic bottles) to design high performance outdoor and athletic apparel.
Prior to starting Atayne, Jeremy’s professional experience centered on brand strategy, consumer insights, and growing brands through non-traditional channels. He served as the Director of Brand Strategy and Consumer Insights at RedPeg Marketing and Operations Manager at Pierce Promotions. His brand experience cuts across a variety of categories and includes large and small brands such as Gillette Venus, Dove, Pepperidge Farm, Diet Pepsi, Drambuie, Zyrtec, and The I Do Foundation. Jeremy received a BA in Biology from Bowdoin College and a MBA from American University.
Outside of work Jeremy enjoys an active, outdoor lifestyle and works endlessly to promote sustainable living. He has run 6 marathons in the past four years and plans to run his first ultra-marathon in 2012. Jeremy is the Founder and on the steering committee of the Maine Textile Consortium. Additionally, he sits on the Advisory Board of the Foundation for Renewable Energy Education.