Bennu: Using Social Media to Make Sustainability Fun and Rewarding – with Ashok Kamal

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Being a social entrepreneur takes commitment, focus and a good network.

Social Entrepreneur Ashok Kamal stops by today and shares the impact that Bennu world is making, tips about leveraging social media and explains what Green Gamification is and how it will help your social enterprise build a community. We also go into how he and his team got started, finding victory in defeat and how being a social entrepreneur is not for the faint of heart.

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About Ashok:

Ashok Kamal is Co-Founder & CEO of Bennu, which is a green social media marketing company. Bennu’s sustainability solutions increase enterprise value by aligning business objectives with consumer demand and environmental resources.

Ashok’s career as a social entrepreneur spans the for-profit and nonprofit sectors, including launching a progressive entertainment company, leading a youth development organization, and working on Newsweek magazine’s inaugural Green Rankings while at KLD Research & Analytics, the pioneering sell-side firm for socially responsible investors.

Ashok holds a BA in Sociology and Environmental Analysis & Policy from Boston University and a master’s in Nonprofit Management from Milano The New School. He earned his MBA in Entrepreneurship from Baruch College’s Honors program, where he served as President of the Sustainable Business Club, Baruch’s Net Impact chapter. He has also studied abroad at the Indian Institute of Management, India’s premier business school.

Ashok has received numerous awards related to social enterprise. His writings on sustainability are regularly featured on leading websites and he is a frequent public speaker at green business events. He is also a board member of the Entertainers 4 Education Alliance and volunteers for the Network for Teaching Entrepreneurship (NFTE). In 2011, Ashok joined a distinguished team of eco-advocates to launch Ocean Aid, which is a campaign dedicated to protecting the health of our oceans.

LinkedIn: www.linkedin.com/in/ashokkamal

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